Thanks to what it calls "Online Sunday"
Of all the shopping "holidays" that come around this time of year, you're probably the least familiar with "Online Sunday." But to Ebay, it's the most critical day of the year, as for two years in a row the second Sunday in December has led to a new sales record for the auction site.
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On December 13, US shoppers spent a total of $5 million in purchases through Ebay's mobile app and mobile website. That's 38% more than the weekend after Thanksgiving, and significantly higher than the same period last year.
At the peak of the busy day were the hours of 1:00 PM to 4:00 PM, Eastern time. During that period, around 9500 transactions were being triggered every hour, or about 2.6 transactions every second.
Interestingly, the second Sunday in December was the busiest Ebay shopping day last year as well, though it holds no such record for any other major online or brick-and-mortar retailer. Ebay now refers to it as "Mobile Sunday," to be added into the mix of Black Friday and Cyber Monday.
Ebay is a popular spot for holiday shoppers on a budget, looking to buy gently-used merchandise at a fraction of what it would cost at retail. It's also a beacon of hope for those with a lot of money looking to buy the latest sold-out gadget.
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The highest concentration of people using Ebay over the weekend were in California, Florida, Indiana, Pennsylvania, and Ohio.