TV Commercials have to Quit Down, It is now the Law

Dec 16 2010, 3:16am CST | by Luigi Lugmayr

Are you annoyed by TV ads that are louder than the previous the show you have been just watching? Well this is going to be over soon. A new law has passed that mandates TV stations to control the volume of TV commercials. The so called CALM act (Commercial Advertisement Loudness Mitigation Act) was pushed by representative Anna G. Eshoo.

TV stations still have one year to comply after the FCC adopts the CALM act. More details on Time.

Like most of the TiVo crowd the spike in loudness of TV commercials is not bothering me anymore. The only time I watch commercials is during Super Bowl. I wonder sometimes how much longer TV ads will survive with the rise of video on demand and adoption of DVRs. TV ads should actually already be dead by now.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.