The "Transporter" film trilogy was one of the most high-energy, if a bit off-the-wall and ridiculous, car-action movie series of the last decade. While Jason Statham was the first name billed in the credits, the real star was the vehicle he drove. Now that a Transporter TV show is on the way, who will foot the bill to get its name plastered on every episode?
In the original Transporter film, Statham wheelied and drifted around in a BMW, but after Audi came forward with a huge product placement push, it took over the spotlight for '2' and '3.' Audi's name has sort of become synonymous with on-screen product placement these days, and is one of the company's biggest marketing avenues.
But the choice of who gets air time on every single episode of the Transporter TV series, just recently announced with a cost of $48 million, will certainly not be a shoo-in for Audi. After all, it could be a pretty coveted spot. While DVRers will be skipping over all the show's "commercials," whoever ends up being the automaker for the car in the series will get their commercial in *during* the show.
Certainly the show's producers would be willing to give the first bid to Audi, as it has become a staple of the Transporter (Statham even starred in a Transporter-inspired Audi TV commercial), but if Audi doesn't want to foot the bill you've got to believe they'll find someone else who will.
Audi partnered up with Iconic Entertainment some time ago. That's a company that specializes in on-screen product placement. You can bet negotiations are already going back and forth between the two, but no one can assume anything at this point.
If we see a logo other than Audi's on the hood of the Transporter TV car, we'll know that someone paid a whole lot of money. Until then, here's some great Audi Transporter action to get you in the mood:
Via Brand Channel