Car fans are in for a treat on Super Bowl XLV Sunday. Car commercials will dominate Super Bowl 2011. We have currently 8 Car brands listed as Super Bowl 2011 advertisers. What is more, according to AdAge several of the car makers have bought more than one 30 second spot. A whopping 50% of the Super Bowl car advertisers are German car makers.
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German car brands are on a roll in the United States this year. They are breaking their sales records. Audi for instance is on track to exceed 100,000 cars sold for the first time. Apparently with a Super Bowl commercial, German car makers want to further drive that sales momentum. The difficulty for car makers at the upcoming Super Bowl will be to stand out.
Audi and Volkswagen had memorable Super Bowl ads last year with an elaborate social media campaign attached. It will be a difficult task for BMW and Mercedes to compete with them and the experience they collected. Mercedes already launched a social campaign for the Super Bowl XLV on Twitter that is supposed to generate a big following fueled by tweets to win a car. The promotion is called Mercedes Benz Tweet Race.
Audi and Volkswagen used humor in their Super Bowl ads last year. Humor is a great tool to stand out if the result is really funny. Audi's Green Police Anteater was indeed funny. I am really excited to see what BMW and Mercedes Benz come up with. I do not remember a single funny BMW ad. BMW is innovative in their ads as you can see in the Flash Projection BMW Cinema ad, but funny? Mercedes can be funny. They ran some very humorous Bluetec ads in Germany.
The Kia Super Bowl ad was also quite cool last year and the Hyundai Super Bowl ad was raising attention with Brett Favre. I expect again great ads from these two car brands. The Chrysler ad at the Super Bowl 2010 was not that great. Let's see if U.S. car makers have something up their sleeves against the foreign brands at the upcoming Super Bowl XLV in February 2011.
List of Super Bowl 2011 Car Advertisers:
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.