Microsoft is taking time to toot its own horn with the announcement that sales of Windows Phone 7 handsets are doing well. The smartphone OS launched in October in the US and a week or so later in other countries. Microsoft says that so far over 1.5 million WinPo 7 handset have been sold (to carriers we don't know how many are in consumer hands) and that sales are off to a robust start.
Microsoft can’t be that tickled with the sales numbers though considering that the iPhone 4 sold that amount in a fraction of the time it has taken WinPo 7 to move 1.5 million handsets. That is also with Microsoft putting the OS and smartphones running the OS in all sorts of shows and commercials, the phone is everywhere.
To me the real test of how well smartphones are doing in the market doesn’t only come from sales numbers, it comes from the number of phone makers that are betting on the OS. In the early days of Android, only a few took a chance and it took a while for Android to catch on. As it stands, now many of the smartphone makers are still putting their focus on Android and WinPo 7 is secondary.
With CES 2011 coming up in a few weeks I think the success of the OS will be indicated to some extent by how many new WinPo 7 smartphones we see at the show. This is the biggest tech event of the year for the US and if we see a tiny amount of the devices that will be a clear indication to me that the market is not taking well to the new OS and devices running it. Only time will tell, but I suspect we will see a few WinPo 7 handsets at CES, but the major focus will be Android for most makers.