Ford CEO to deliver keynote at CES again
Ford is finally noticing something in the automotive industry. Years CES has had a pavilion dedicated to in car tech with stereos, computers, and all sorts of electronics that go into vehicles. What was lacking at the show with a major effort by an automaker and Ford has changed that over the last few years.
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Ford's CEO and President Alan Mulally will be delving a keynote at CES 2011 for the third year in a row. Cars, gadgets, and electronics go hand in hand, as the tech inside your average car expands and gets more functionality that people expect in today high tech world. Things like Ford's Sync hands free system and the MyFord Touch system.
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Ford is also going high tech with their engines that deliver incredible power and performance while being fuel-efficient. Things like the 5.0 V8 in the new 2011 Mustang and the twin turbo EcoBoost engines that are turning up in several Ford vehicles. At CES Ford will be showing off the new 2011 Explorer and the 2012 Focus, which is the official car of the 2011 CES. I am glad to see cars and tech coming together at big shows like CES.