Could this save the format?
A lot of bigwigs in the entertainment industry have poured a ton of money into making 3D the next step in home entertainment. We've seen huge movie releases, a blitz of new 3D HDTVs and endless arguments over just how nerdy those glasses make you look. But all of this marketing muscle hasn't succeeded in actually moving products.
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A few months ago, analysts predicted 5% of TVs sold this year would be 3D-capable. Now they've had to adjust their estimates down to 2%. Cost was one issue, but the unpleasant and bulky glasses also weighed heavily. The fact that Nintendo gave us a taste of glasses-free 3D at E3 didn't help to raise enthusiasm for the format in its current state.
But LG has a plan to save 3D. Or at least keep it limping along until glasses-free 3D becomes possible in a home theater situation. Akihabara News reports that the company is bringing a mobile 3D TV to CES 2011.
This mysterious gadget will run on an LG2161R MDTV chip with Non-Real Time technology. It will supposedly be able to broadcast 3DTV while moving as fast as 125 mph. The press shots don't show any 3D glasses, which leads me to think this baby could be glasses-free.
The mobile TV / tablet screen size is perfect for 1 person viewing, which is something a glasses-free 3D display can handle with no trouble. While this won't move the BIG TVs, it may give customers another reason to purchase 3D DVDs. Dropping $1000 on a fancy TV is a huge barrier to entry. A $200-$300 mobile player is much less of an investment.
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Of course, if this thing proves to be DTV-only, we're looking at a much more limited device. But I have faith that LG won't let us down at CES 2011.