In this world, you don't own Netflix. Netflix owns you. And it apparently also owns a spot on practically every Internet TV manufacturer's remote control too.
If you have a TV with Internet connectivity and "apps," chances are you have a Netflix app. And you might even have a Blu-rayplayer with the same feature. So instead of going through all those complicated menus to get streaming video on your TV, Netflix wants to simplify things for you.
In a new proposal initiated by the online video subscription company, Netflix buttons may soon be coming to remote controls for Internet-connected living room devices.
"With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix," said company executive Neil Hunt in a statement.
There are now more than 250 devices with Netflix connectivity, including TVs, set-top boxes, iPhones, and Blu-ray players. Netflix says it has already secured partnerships with many of the manufacturers that make these devices to incorporate a seamless, dedicated button on their remote controls.
From the promotional photo it's presenting, Netflix wants the button to be the biggest thing on the remote. Heck, it wants to be about 20 times bigger than any of the other buttons. But we'll see what the manufacturers think about that.
Mark Raby Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at email@example.com.
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