CaseMate At CES 2011: The Eric Arlen Collection

Posted: Jan 6 2011, 10:26am CST | by , in News | CES


CaseMate at CES 2011: The Eric Arlen Collection
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These swappable cases will be huge with teens.

Eric Arlen is a Nike designer. CaseMate tapped him to design their new line of modular iPhone cases. These hard-covers come in four (or more) pieces. With a wide variety of different-colored parts, you'll be able to customize the look of your smartphone on a daily basis. These cases are cool enough here, but they won't really see their true potential until they hit the tween market.

Kids love things that are collectable, swappable. Just look at Pokemon cards, or those ridiculous little shaped rubber bands the chitlins all play around with today. Cases like this will allow kids to exchange bits and pieces and alter their 'look' between classes and at lunch. It turns decorating your smartphone into a collaborative, social process.

Needless to say, these things are going to sell like crazy:

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




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