These swappable cases will be huge with teens.
Eric Arlen is a Nike designer. CaseMate tapped him to design their new line of modular iPhone cases. These hard-covers come in four (or more) pieces. With a wide variety of different-colored parts, you'll be able to customize the look of your smartphone on a daily basis. These cases are cool enough here, but they won't really see their true potential until they hit the tween market.
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Kids love things that are collectable, swappable. Just look at Pokemon cards, or those ridiculous little shaped rubber bands the chitlins all play around with today. Cases like this will allow kids to exchange bits and pieces and alter their 'look' between classes and at lunch. It turns decorating your smartphone into a collaborative, social process.
Needless to say, these things are going to sell like crazy:
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