Sony Thinks It Can Reach Second Place In Tablet War

Sony? That came out of nowhere

Jan 11 2011, 4:08pm CST | by Mark Raby

Sony Thinks It Can Reach Second Place In Tablet War

In all this crazy iPad tablet discussion, there's one major electronics company who has remained pretty quiet - Sony. But now, all of the sudden, Sony thinks it can jump to 2nd place in the market.

To date, Sony has barely even talked about the tablet market. It hasn't announced any serious plans to bring out an iPad competitor, so recent comments from company CEO Sir Howard Stringer seem arrogant at best.

"For sure iPad is the king of tablets. But what is the second, what is the third? Who is taking the second position? That is our focus, We would like to really take the number two position in a year," said Stringer in an interview with Reuters.

Still unclear is whether a Sony-branded tablet would come from Sony's consumer electronics label or from its mobile division, Sony Ericsson.

The company has fully embraced Android for its smartphone offerings, so any sort of Sony tablet would likely run on Google's mobile platform. It would also probably focus heavily on games, one of Sony's biggest departments.

While no one is expected to dethrone Apple this year, there is already heated competition for the second place slot. Samsung's Galaxy Tab is selling pretty well and has become the most noteworthy Android tablet. But it may have come out a bit too soon, as its version of Android will become outdated by the end of the year.

Motorola's Xoom tablet is where most of the eyes are now, as it'll be the first to run on Android 3.0, also known as "Honeycomb," which Google has said will be the version of its operating system that is best suited for tablet devices.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.