Intel released a cool video called The Chase to promote the new 2nd generation Intel Core i5 processor at CES 2011. The Intel video went viral and has already close to 1 million views on Youtube.
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The 105-second-long film demonstrates the performance capabilities of the new Core i5 processor by creating an action-movie-style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite.
The film was created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”).
You can watch "The Chase" below.
The video is all fun and such, but the introduction of the new 2nd Generation Core series is making a lot of headaches for consumers. You now have to look very carefully if the computer you buy actually runs on a new Core CPU and not on a first generation. The Intel CPU line-up is already confusion enough, but now you have to specifically look for the processor numbers: i5-2520M, i5-2540M, i7-2620M, i7-2720QM,i7-2820QM and i7-2920XM.