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Intel The Chase Video promoting 2nd Generation Intel Core i5 CPU goes Viral
Jan 12 2011, 5:13am CST | by Luigi Lugmayr
Intel released a cool video called The Chase to promote the new 2nd generation Intel Core i5 processor at CES 2011. The Intel video went viral and has already close to 1 million views on Youtube.
The 105-second-long film demonstrates the performance capabilities of the new Core i5 processor by creating an action-movie-style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite.
The film was created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”).
You can watch "The Chase" below.
The video is all fun and such, but the introduction of the new 2nd Generation Core series is making a lot of headaches for consumers. You now have to look very carefully if the computer you buy actually runs on a new Core CPU and not on a first generation. The Intel CPU line-up is already confusion enough, but now you have to specifically look for the processor numbers: i5-2520M, i5-2540M, i7-2620M, i7-2720QM,i7-2820QM and i7-2920XM.
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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