Job Search site CareerBuilder issued an official announcement today that the CareerBuilder Super Bowl 2011 ad will star monkeys. We already reported about this a couple days ago and the preemptive outcry of animal rights organization PETA. PETA says that chimpanzees are not treated will during such shoots. CareerBuilder states the contrary. In any case the CareerBuilder Super Bowl Ad will go ahead with monkeys and it remains to be seen how intense animal rights organizations will react. CareerBuilder makes no comment in the announcement about the issues animal right groups have with Chimpanzees in commercials.
The chimpanzees first appeared in CareerBuilder's ads during the company's Super Bowl debut in 2005. The campaign drew both award-winning critical acclaim and popular votes with the American public and returned even bigger in 2006. After a five-year hiatus, the chimpanzees are back at work at Yeknom Industries (monkey spelled backwards), creating chaos and high jinks for the only human employee in the firm. From a business trip gone awry to an unorthodox fire safety meeting to a "car sandwich" in the company parking lot, the chimpanzees are all about monkey business.
The 30 second Super Bowl spot is one of three new commercials developed in-house that will appear through various venues throughout the year. They are designed to appeal to people in less than ideal work situations and inspire them to find a better job with the tagline "Start building."
The CareerBuilder Super Bowl Ad 2011 already got published.
- The campaign has three online components that CareerBuilder will launch over the next few weeks:
- Monk-e-Mail – Hailed as one of the most successful viral campaigns of all time, more than 160 million Monk-e-Mails have been sent to date since its launch back in 2006. CareerBuilder is working with Oddcast to soon unveil a hilarious, 2.0 version of Monk-e-Mail, which enables users to send messages featuring talking monkeys to unsuspecting co-workers, friends and family. Users can choose from a variety of backgrounds and accessories and voice options and share via social media as well.
- Monk-e-Maker – For anyone who's ever felt like they work with a bunch of monkeys, CareerBuilder and Oddcast are also launching a new viral program that enables users to upload pictures and see what their boss, their co-workers, their social network friends and others would look like as a monkey.
- Yeknom Facebook Game – In this new game, players fight their way up the corporate ladder at Yeknom Industries by completing work tasks such as getting coffee or washing the boss's car. As the players work to advance, there are mischievous chimpanzee co-workers causing mayhem to throw the player off his/her career path. Set to launch the week following the Super Bowl, it is the first attempt at a Facebook game by an advertiser with in-house talent.
CareeerBuilder is back again as Super Bowl advertiser because it works for them in terms of revenue, traffic, applications and brand awareness.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
See also our Super Bowl XLV Facts and Times Guide.
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