As reported BMW will be back at the Super Bowl XLV after years of absence. Today BMW launched the social campaign for one of their Super Bowl 2011 ads featuring the new BMW X3. This indirectly means BMW will have more than one Super Bowl ad this year.
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Starting today you can enter a contest on the BMW USA Facebook page that lets you win a two-year lease on a new BMW X3. The contest, dubbed “The X3 Matchup,” will give you the opportunity to guess the configuration of the BMW X3 featured in the advertisement. The X3 Matchup contest runs until February 10th. Entries will be limited to one per day per person and winning is based on a point system. Points will be awarded for entry and for correctly matching the BMW X3 configuration.
There are 10 million unique configurations available (that's makes it like winning the lottery) for the new BMW X3 and this initiative was designed to highlight this important product message, as well as the fact that the BMW X3 is made in America.
“We wanted to reward our loyal Facebook friends and give them an opportunity to engage with BMW surrounding this epic game,” said Trudy Hardy, Manager BMW Marketing Communications and Consumer Events. “The X3 Matchup allows us to highlight, in a fun way, the near infinite number of ways BMW customers can personalize a new X3 and the fact that this vehicle is made right here in America.”
We do not know the details about the BMW Super Bowl 2011 ads, but BMW needs to do a good job to stand out amongst the broad car Super Bowl advertiser line-up this year.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
See also our Super Bowl XLV Facts and Times Guide.