Windows Phone 7 In Sony Ericsson's Eye

It's just too tempting to give it a shot

Jan 24 2011, 10:11am CST | by Mark Raby

Sony Ericsson made all sorts of headlines last year about how it came back to profitability thanks to Android, but the company looks to be telling customers it's not just a one-trick pony.

Until last year, Sony Ericsson was one of those phone manufacturers that kind of just existed. People respected the brand, they were priced all along the spectrum, and it had solid partnerships. But the company was losing money.

So a lot happened in the board room in 2010 to start turning the company around. The biggest part of that was shifting the focus to Android. Sony Ericsson completely pulled support for Nokia's Symbian software and appeared to be turning 100% to Android.

It launched a new line of smartphones under the Xperia name, which gained attention and sold well. And guess what? Sony Ericsson has been turning a profit ever since it started shifting gears.

But it looks like the company also wants to expand its portfolio. Android has been doing well for the Sony Ericsson folks, but according to Digitimes, Sony Ericsson will be introducing Windows Phone 7-powered phones this year. That's according to a source it reportedly has a Taiwan-based manufacturing plant.

We can't say for sure that adding Windows Phone 7 to its portfolio will help Sony Ericsson's bottom line, but regardless, the company's feeling pretty good right now so why not see if it'll help?

Via BGR

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.