Say Goodbye To Your 3D Super Bowl Dreams

There's always next year...

Jan 25 2011, 10:43am CST | by Mark Raby

Say Goodbye To Your 3D Super Bowl Dreams

Hey, before you all go out and buy that brand new TV for the Super Bowl, you should know that if you go all the way and dive into a 3D TV, it won't do you much good as Fox Sports is refusing to broadcast the event in the new home entertainment standard.

Consumer Reports asked Fox Sports, which owns exclusive rights to the airing of the Super Bowl, why there was no decision to take the biggest sporting event of the year to the next dimension.

"Unfortunately, given current levels of adoption, there is no business model that makes sense for producing a show as complex as the Super Bowl in 3D at this time. 3D requires an entirely separate production at significant expense without generating incremental revenue to offset the additional costs. We prefer to keep our focus all our energy on doing the best possible HD production possible, which this year features more than 40 cameras," said the network.

More than a million 3D TVs were sold last year, but that number is below what hopeful analysts and manufacturers were expecting. Nevertheless, DirecTV has a slate of 3D channels and ESPN 3D now airs 24/7 3D content, including commercials. ESPN 3D will only give sponsorship time to ads that are filmed in 3D.

It is a bit disappointing because the Super Bowl was one of the first major TV events to go HD. In fact, for many it was THE reason to buy an HDTV, and the Super Bowl season remains one of the busiest times for big-box TV retailers.

Other major sports have gotten the 3D treatment, including baseball (MLB All-Star game), tennis (US Open), and golf (The Masters). But it looks like we'll have to wait at least until next year before the biggest of the big is taken to the next level.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.