Verizon's $30 "Unlimited" IPhone Data Plan Is A Direct Attack On AT&T

Posted: Jan 25 2011, 10:50am CST | by , in Rumors | Mobile Phones


Verizon's $30 "Unlimited" iPhone Data Plan is a Direct Attack on AT&T
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It won't last long, either.

The first Verizon iPhone is shaping up to be a pretty damn good deal. It's got a badass WiFi hotspot feature, Big Red's awesome network, and now the option of a super-cheap unlimited data plan. Verizon COO Lowell McAdam spilled the beans on this data plan to the Wall Street Journal.

This unlimited plan was coldly calculated to remove AT&T's last potential strength in the inevitable comparison-shopping every current iPhone-owner is bound to start doing. Some of them are grandfathered in to their unlimited plans with AT&T. But if Verizon offers the same deal, at the same price...

Yeah, it's not hard to see how this is going to play out. But don't expect the "unlimited" iPhone option to be around for long. It's going to be a temporary offer, and Verizon WILL move to tiered pricing "in the not too distant future".

So basically, this whole deal can be viewed as a giant [Insert Regional Offensive Gesture] in the face of AT&T. The two carriers had a massive advertising and legal rumble in the dying days of 2009. If I'm reading this move right, Verizon just dusted off their boxing gloves and called for round 2.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




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