The Super Bowl is very much an online-connected event
A new survey that was just released shows some very interesting statistics about the people who will be watching the Super Bowl this year, as it becomes the most globally-connected experience in the decades-long history of the event.
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Lightspeed Research conducted the survey, and reported a whole lot of very intriguing stats. For example, 44% of those watching won't even be watching because they like football. They'll be watching to see the crazy ads, or for the fun/social aspect of it. That number is above 50% in the younger demographic.
But what's more interesting is what people will be doing while they're watching the game. 59% said they plan to send e-mails or text messages about the game in the middle of the action. And around 32% will be posting status updates to Facebook and Twitter. And get this - that number is higher in women than men. 37% of women expect to post Facebook updates during the game, compared to 26% of men.
Meanwhile, there will be more smartphones in the hands of Super Bowl viewers than ever before. A massive two-thirds of those aged 18-34 who plan to watch the game have a smartphone. And 45% said they'll probably have them out and be using them while the Super Bowl is on.
Could we reach a point in a year or two when ads going live on smartphones and social networking sites are as much of the experience as the ads on TV?
If these numbers are anything to go by, it's quite possible.
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After all, 18% said they're likely to immediately go online to advertiser websites if they see a Super Bowl commercial that they like.