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In parallel to the Sony NGP announcement, Sony unveiled the Playstation Suite and that to bring Playstation games to Android based portable devices. Subsequently the new Sony NGP can also run Android based Playstation games. Developers need the new Sony Playstation Suite to deliver Playstation games to Android devices.
In providing the PlayStation experience on Android based portable devices, SCE will commence a “PlayStation Certified” license program for hardware manufacturers. Through this program, Sony will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.
On the software front, Sony plans to provide PS Suite content within this calendar year, starting with original PlayStation games (PS one classics) that will allow users to enjoy “PlayStation quality” gameplay on their Android based portable devices.
Sony also plans to open PlayStation Store where users will be able to download content in an easy to use environment, directly via the Android based portable devices. Moreover, Sony will provide a new game development environment in an effort to ensure new and compelling content is delivered on PS Suite, which will also offer opportunities for a wider base of developers and publishers to further expand their business on various portable devices.
This is a big step for Sony to open up its platform. It is also necessary to battle the Android native gaming market (Angry Bird) and the Apple front to stay a leader in portable gaming. As phones become more capable dedicated gaming devices are less needed. Nintendo is trying the 3D to stay unique and desirable. Sony's strategy seems to have a better chance. The video game business is about software and not the hardware. The Sony NGP is a hot device, but might just find a following under hardcore gamers. With opening up their platform Sony is though able to reach all Android users and sell them games.
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