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Volkswagen Super Bowl Ads have the Force from Star Wars

Jan 27 2011, 3:10am CST | by , in News | Super Bowl

Volkswagen Super Bowl Ads have the Force from Star Wars
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Volkswagen (VW) unveiled the details of their Super Bowl 2011 ads. The German carmaker will air two 30 second spots during the 2nd and 4th quarters of the Super Bowl 2011.  This marks the second consecutive year Volkswagen has advertised during the Super Bowl after a nine-year hiatus. The ads will showcase two new vehicles, the all-new 2012 Passat and the 21st Century Beetle, months before they arrive in dealerships this fall.

The 2012 Passat Super Bowl ad, Volkswagen brings Star Wars to one of TV's most talked about events.  Accompanied by John Williams' iconic "The Imperial March," the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader, who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history. I am already laughing just Looking at the photo above. The Passat Super Bowl Ad could be really funny.

The Black Beetle Super Bowl Ad will feature cutting-edge CGI generating photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song "Black Betty," rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand.  The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal.

Both ads will have extensions that live beyond the game.  Immediately following the Super Bowl, Volkswagen will execute a digital and social media campaign, including an ESPN mobile takeover, VW.com blog, and Facebook activations, as well as a YouTube homepage takeover for the recently launched walk-around webisodes "Inside the VW Academy."

Both Volkswagen Super Bowl 2011 ads look very promising and have what it takes to be among the best Super Bowl 2011 ads. As the there are tons of car makers advertising during Super Bowl 2011 it is important to stand out and I think VW is able to do that with their two commercials.

Update:
Volkswagen The Force Super Bowl Ad
published.
Volkswagen Black Beetle Super Bowl Ad published.
Teaser of the Black Beetle Super Bowl Ad got published.

Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.

See also our Super Bowl XLV Facts and Times Guide.

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