Apple & News Corp To Hold 'The Daily' Press Event

Steve Jobs won't be there.

Jan 28 2011, 11:15am CST | by Robert Evans

Apple & News Corp To Hold 'The Daily' Press Event

Apple press events normally draw the interest of the entire tech industry, but that's because Steve Jobs is normally there. This latest event will be held in cooperation with News Corp to announce the launch of The Daily, an exclusive iPad periodical. CEO Rupert Murdoch will be there, along with Apple's Eddy Cue- the VP of Internet Services.

So on one end of the stage we'll have a wrinkled old Australian plutocrat famed for being cantankerous as hell. And on the other end we'll have Eddy Cue, a guy who looks like the stock "executive" character from every Hollywood boardroom ever. He even has salt-and-pepper hair with just enough pepper left in it to imply virility. Cue has also launched his fair share of Apple products.

But he isn't Steve. And neither is Rupert. Which means we can expect this February 2nd 11 AM press conference to be pretty bog-standard. They'll show off 'The Daily', try to explain why they think it won't fail like literally every other iPad-focused publication, and show us a bunch of screenshots and videos designed to amp people up for what amounts to yet another daily news website.

Only this daily news website costs a buck a week and can only be accessed via the iPad. So yeah, if that's your thing, February 2nd is the day to watch for.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.