Steve Jobs won't be there.
Apple press events normally draw the interest of the entire tech industry, but that's because Steve Jobs is normally there. This latest event will be held in cooperation with News Corp to announce the launch of The Daily, an exclusive iPad periodical. CEO Rupert Murdoch will be there, along with Apple's Eddy Cue- the VP of Internet Services.
So on one end of the stage we'll have a wrinkled old Australian plutocrat famed for being cantankerous as hell. And on the other end we'll have Eddy Cue, a guy who looks like the stock "executive" character from every Hollywood boardroom ever. He even has salt-and-pepper hair with just enough pepper left in it to imply virility. Cue has also launched his fair share of Apple products.
But he isn't Steve. And neither is Rupert. Which means we can expect this February 2nd 11 AM press conference to be pretty bog-standard. They'll show off 'The Daily', try to explain why they think it won't fail like literally every other iPad-focused publication, and show us a bunch of screenshots and videos designed to amp people up for what amounts to yet another daily news website.