News Corp's big gamble will go live next week
Well, after the up-and-down roller coaster of Rupert Murdoch's new iPad publication being announced and then delayed, there's finally a launch day.
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The Daily is just like any other newspaper except there's no paper. It will be written by a staff of professional journalists, working at an office in midtown Manhattan, but it will only be made available on the iPad.
Murdoch was supposed to appear with Steve Jobs and other Apple executives at a media event earlier this to announce to launch of Daily, but that event was canceled.
The Daily's launch is hotly anticipated because it could mark the beginning of a new chapter in media. Sure, other online publications exist, but none has the clout of coming from a behemoth like News Corp. Meanwhile, other big publishers make their print media available on the iPad and other devices, but still have a print business as well. News Corp's new initiative is the first of its kind.
Since the announcement of The Daily last year, other media companies have expressed interested in doing the same kind of thing, but Murdoch and News Corp will really be the guinea pigs, as everyone watches to see if this could be the saving grace for print media companies.
The Daily will cost 99 cents per week, a significantly different price than those who subscribe to a physical newspaper.