Mercedes-Benz is advertising at the Super Bowl for the first time this year. The German car maker celebrates 125 years of history this year and introduces lots of new models in 2011. Reason enough to create and air a 60 second Super Bowl commercial. Mercedes already launched an elaborate social campaign that enters the final phase this week dubbed the Mercedes Benz Tweet Race.
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Today Mercedes published on their Facebook page a video that goes behind the scenes of the Super Bowl ad shoot. The making of video is not giving away anything about the ad besides that it will be elaborate. For instance the set is located in the desert, but the crew spreads out 40 tons of ice. Lots of Mercedes cars from different decades are on the set as well as a camel. Watch the video here.
There will be lots of car commercials during the Super Bowl XLV. Let's see if Mercedes manages to stand out.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
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See also our Super Bowl XLV Facts and Times Guide.