Motorola Xoom Super Bowl Ad directly targets Apple, but only fanboys will understand.
Rumors that Motorola is going to advertise the new Motorola Xoom Android 3.0 tablet during the Super Bowl 2011 turned out to be true. Motorola released a Super Bowl Ad teaser titled Goodbye 1984. The description of the teaser reads: "2011 looks a lot like 1984. One authority. One design. One way to work. It's time for more choices. It's time to explore. It's time to live a free life."
The teaser is referencing Apple's iconic Super Bowl ad from 1984 that unveiled the Macintosh computer. Motorola is putting Apple in the place of Microsoft. Today Apple dominates the tablet market with the iPad. The Motorola Super Bowl ad teaser itself is just a slide show of Xoom feature highlights with some dramatic music score. I just hope the final Motorola Super Bowl 2011 ad will be very different from this. To reference the 1984 Apple ad works online and the fight between Apple fans and Android fans is already in high gear in the Youtube comments of the video. For 99% of the Super Bowl viewers it will mean nothing though. That is why the final Motorola Super Bowl ad will be different. If not, Motorola would have spent $3m on five geeks that understand the ad.
You can watch the Motorola Super Bowl 2011 ad teaser and the Apple Super Bowl Ad from 1984 below.
Motorola is running with the 1984 theme. A 15 second teaser of the actual Motorola Super Bowl commercial reveals that much. The ad shows the Orwell theme more visually, but I am not sure if it will work considering the things I said above.
Just like last year, I4U News will be featuring again the Super Bowl
for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide
will be all about the Super Bowl Commercials and not the big game. The
Super Bowl XLV will take place in the Dallas Cowboys stadium on
February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide. See also our Super Bowl XLV Facts and Times Guide.