USA Today is traditionally very active in Super Bowl coverage. The news paper is running the most prestigious Super Bowl Ad ranking called USA Today Admeter. Today USA Today announced two augmented reality Super Bowl experiences for your smartphone.
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The Friday, February 4th edition of USA TODAY will include a 360 degree tour of Dallas Cowboys stadium, site of the Super Bowl. The tour will include an introduction by Jerry Jones, stadium and Cowboys owner, along with interior and exterior highlights. The Monday, February 7th edition will give readers a 3D view of the key play of the game in an animated sequence and an option to receive player stats. The Augmented Reality features are powered by junaio.
With the newspaper and your Android or iPhone smartphone, readers will make these one-of-a-kind experiences come alive. Augmented Reality blends real-life environments with computer animation allowing viewers to explore things in a new way. To view the features, a user only needs to download the free junaio app from the Apple App Store or the Android Marketplace and then point their smartphone at the image in the newspaper. junaio's image recognition and object tracking capabilities make it possible to recognize a print image and call up additional digital content for the viewer.
To learn more about the USA Today augmented reality apps for the Super Bowl visit this page.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. Watch the first 2011 Super Bowl Ads now.
The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
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See also our Super Bowl XLV Facts and Times Guide.