Dolby Laboratories sees the need to connect more with consumers. According to Brandweek, Dolby has hired the original Batman from the 1960 TV series for a social media campaign. Adam West will be an integral part of the Dolby Update Theater, which will launch on Feb. 18.
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The Dolby Update Theater lets members of the Dolby Facebook community submit status updates. The most creative entries will be read by Adam West. I am not sure if he will be wearing his Batman outfit while reading. Adam West is already 82, but has apparently not retired yet.
Dolby is a household name. Almost all home theater components have Dolby printed on it. What Dolby does is I guess less known among consumers. If Batman can change that remains to be seen. See also the Dolby site.