The Salesforce Super Bowl ads will mark the first ever TV ads for Salesforce. Salesforce CEO Mark Benioff tapped will.i.am from the Black Eyed Peas for their first Super Bowl commercial. will.i.am created for Salesforce the Baby Peas, a group of animated characters representing the Black Eyed Peas. The Baby Peas explain how to use the new Saleforce Chatter platform to collaborate and do "impossible things."
Saleforce has published a teaser video that features will.i.am and Mark Benioff talk about the Saleforce Super Bowl commercial. Chatter is live since end of January. At Chatter.comyou can start a social network with your co-workers to start collaborate - think Facebook for businesses.
Leveraging the social features popularized by Facebook and Twitter - such as profiles, status updates and real-time feeds - Chatter lets employees “follow” documents, people and groups. The result is a new level of productivity that breaks down department and organizational barriers.
Below you can watch the "Do Impossible Things as a Team Trailer and a Chatter.com product overview video. The first Salesforce Super Bowl commercial will air right before the halftime show. The 2nd ad is airing right after the Super Bowl halftime show starring the Black Eyed Peas in person.
Watch the first 2011 Super Bowl Ads now.
The Super Bowl XLV will take place in the Dallas Cowboys stadium on Sunday, Feb. 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
See also our Super Bowl XLV Facts and Times Guide.