Salesforce Super Bowl Baby Peas Teaser Released promoting Chatter [Video]

Feb 5 2011, 7:34am CST | by Luigi Lugmayr

The Salesforce Super Bowl ads will mark the first ever TV ads for Salesforce. Salesforce CEO Mark Benioff tapped will.i.am from the Black Eyed Peas for their first Super Bowl commercial. will.i.am created for Salesforce the Baby Peas, a group of animated characters representing the Black Eyed Peas. The Baby Peas explain how to use the new Saleforce Chatter platform to collaborate and do "impossible things."

Saleforce baby peas

Saleforce has published a teaser video that features will.i.am and Mark Benioff talk about the Saleforce Super Bowl commercial. Chatter is live since end of January. At Chatter.com you can start a social network with your co-workers to start collaborate - think Facebook for businesses.

Leveraging the social features popularized by Facebook and Twitter - such as profiles, status updates and real-time feeds - Chatter lets employees “follow” documents, people and groups. The result is a new level of productivity that breaks down department and organizational barriers.

Below you can watch the "Do Impossible Things as a Team Trailer and a Chatter.com product overview video. The first Salesforce Super Bowl commercial will air right before the halftime show. The 2nd ad is airing right after the Super Bowl halftime show starring the Black Eyed Peas in person.

Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game.

Watch the first 2011 Super Bowl Ads now.

The Super Bowl XLV will take place in the Dallas Cowboys stadium on Sunday, Feb. 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.