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Oh Nokia, what will become of you? Despite a few brief rallies in Q2 and Q3, Nokia ended 2010 at 31% market share. Compare that to 38% in Q3 and you'll see just how bad things have gotten. It's no wonder CEO Stephen Elop is about to fire a ton of long-standing execs.
If any company was ever in terrible need of a house cleaning, Nokia is it. They failed to deal with iOS or Android, clinging to their European and Asian markets and assuming the rest of the world would always be satisfied with Symbian. When that became clearly untenable, they tried to repackage Maemo as a next-gen smartphone OS (it was originally a tablet OS). That didn't work right away, so Nokia rolled it into MeeGo.
Which has yet to turn into anything worthwhile- although the MWC may change that.
So we can see that big changes are necessary if Nokia is to survive. Stephen Elop is expected to reveal a new company strategy on February 11. German weekly Wirtschaftswoche believes that Mary T. McDowell (in charge of Nokia's mobile phone unit), Niklas Savander (manager of Nokia's market's unit), Kai Oistamo (Chief Development Officer) and Tero Ojanpera (manager for services & mobile solutions) will all get the axe next week. Nokia is reportedly headhunting for execs with extensive software experience.
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All eyes will turn to Nokia next week (unless someone more interesting makes an announcement) as they work to rebuild their brand. The odds seem long right now, but Nokia still holds more than 30% of the world smartphone market. We can't count them out yet.