When word got out that Chrysler bought a 2 minute Super Bowl spot, i was very skeptic on how Chrysler would keep the attention of the Super Bowl audience during such a mega long Super Bowl ad. It totally worked though. The Chrysler commercial does not rank high in any of the Super Bowl commercial rankings like the USA Today Admeter (44th place), but the ad has been heavily talked about and we saw tons of queries looking for it.
The Chrysler Super Bowl commercial has now already over 2.6 million views on Youtube, that number puts it easily in the top 10 most viewed online Super Bowl ads. For comparison the Admeter winning Bud Light Dog Sitter ad only has about 600,000 views.
Eminem stars in the Detroit themed commercial and he comes across very authentic. This also what an advertising expert says about Eminems appearance for the American car maker according to MTV.
Chrysler did not have to pay the full $12 million for the 120 second Super Bowl spot to Fox. If you buy an epic ad you get a nice discount. I think the investment of the $9 million and whatever Eminem charged for his involvement payed off for Chrysler. It is a great image ad that should help the sales for the new Chrysler 200 quite a bit. Watch the most expensive Super Bowl commercial of 2011 now below.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
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