HomeAway pulls Test Baby Super Bowl Ad and Apologizes

Feb 8 2011, 2:24pm CST | by Luigi Lugmayr

HomeAway has bowed to the negative feedback they got for the Test Baby Super Bowl Ad from concerned parents. In the HomeAway Super Bowl 2011 Commercial a baby is smashed against a glass wall. After the baby hits the wall a voice says Test Baby. The group of people that got upset by the ad is apparently big enough that HomeAway decided to pull their Super Bowl commercial from their site.

Right now you only can watch an extended version of the ad where the baby flies over the wall and is caught by the Minister of Detourism. HomeAway published a lengthy apology that you can read here.

Well there goes a lot of marketing money down the drain. I am not sure if this was the right decision. Apparently the group of people that got upset had personal experience with violence against babies. For them to have to watch such an ad during the Super Bowl is bad experience. On the other hand violence is part of the entertainment industry. It is a tough call, but I guess it is the better choice to make babies talk and not smash them.

Below you can watch the revised HomeAway extended Super Bowl commercial where the Test Baby does not get "hurt."

Groupon also got a lot of heat for their Super Bowl commercials. The company decided though to defend their ads and not apologize for them

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.