As reported earlier the Nokia and Microsoft partnership is official. Nokia CEO Stephen Elop (former Microsoft guy) and Microsoft CEO Steve Ballmer also published an open letter and a video statement (watch below) that talk up the supposedly bright future of the Nokia-Microsoft mobile eco-system.
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Below we have listed the major points both companies see as the most important aspects and key values of the partnership.
Nokia-Microsoft Mobile Eco-system:
• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
• Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
• Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.
• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
This sounds all good. If Microsoft and Nokia can move fast it might actually work out well. Microsoft is though also pretty slow these days and if Nokia's management change will speed up the company remains to be seen.
Watch Ballmer and Elop in the video below offering some optimism.
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