Google announced today Google One Pass. Google One Pass is a service that lets publishers set their own prices and terms for their digital content. Seems Google just waited for Apple to come out the gate with a subscription model to announce Google One Pass, or maybe it is the other way around.
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With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps.
Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to re-subscribe in order to access their content on new devices.
Google's goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content.
Basically Google One Pass is yet another attempt on Micro Payments for content that is talked about since years. The digital content still lives on web sites. This is not necessarily what Apple is offering with the app subscription. An iPad optimized magazine is different from a browser based experience if implemented well. The idea needs to be to replace print versions with something better.