Dell Marketing Stunt Leaves Two Round Rock Employees in Jail

Feb 16 2011, 11:07am CST | by , in News | Notebooks and PCs

Dell Marketing Stunt Leaves Two Round Rock Employees in Jail
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Stupid wears a skull mask and a biker outfit

In my time as a geek, there have been some really stupid marketing campaigns. One that jumps to mind is when EA sent out brass knuckles to some reviewers for the introduction of one of the games in the Godfather franchise, oblivious to the fact that they were illegal to own or ship. Dell has now produced an equally stupid internal marketing stunt at one of its Round Rock, Texas campuses.

Apparently, a couple of Dell marketing schleps were looking to introduce a new product internally and devised a stupid way to do it. One of the people dressed up in a biker outfit and a skull mask, stormed into the building holding two metallic objects and demanded that everyone head to the lobby.

Naturally, the workers freaked out, called 911, and SWAT stormed the building arresting the two men it was later determined that stunt was a marketing ploy and the demand that the folks go to the lobby was to get workers there to unveil the new items. The man in the skeleton mask was arrested, as was his supervisor. The two men were charged with misdemeanor counts of Interfering with Public Duties and Deadly Conduct. The stupid part is that many people in Texas have concealed carry weapons and these guys could have been gunned down on the spot by workers thinking someone was about to do them harm.

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