Samsung looks to grab 30% of Smart TV Market this Year

Mar 28 2011, 8:26am CDT | by Shane McGlaun

There are hoards of Smart TVs on the market today. The ability to view web content and play some apps has become one of the big selling features for many TV companies and a way to lure buyers to their offerings rather than some cheaper sets. The Smart TV has turned out to be popular and different sets offer different features.

One of the biggest names in the Smart TV market is Samsung. I mentioned a few weeks ago that Samsung was ramping up the number of apps it has for its line of Smart TVs. The company has announced that it plans to grab up 30% of the Smart TV market in 2011. That is a big claim with all the competition from Sony and other firms. Samsung hopes to ship 12 million Smart TVs this year alone.

DigiTimes reports that right now the global LCD TV market is predicted to ship 215 million TVs in 2011. LED backlit models will be as much as 40-50% of that number with Smart TVs making up 30-40% of what is left over.

That means the basic LCD TV is not what most consumers will be buying this year. Samsung has already stated that sales of high-end TVs with LED backlighting more than doubled in 2010. In 2011, there will be 15 new TV models offered by Samsung ranging from 32" to 60" and some of the sets will also be Smart TVs.

The LED backlit TV is mainstream now for sure. Samsung will also be focusing on 3D TVs this year with screens in the same size range as the Smart TV offerings. The company thinks that 30-40% of its sales will be 3D TVs. That is an interesting statement considering how unpopular 3D TVs are right now. I wonder if Samsung has something up its sleeves to make the sets more appealing. I have long said a nice TV with passive glasses will go a long way toward filling the gap until glasses-free 3D lands and help sales.

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Shane McGlaun
Leading our review center, Shane knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.