Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Technology News


Amazon and Google Move to Emulate Apple

They say it's the sincerest form of flattery.

1 Updates
Amazon and Google Move to Emulate Apple


Full Story

Amazon and Google Move to Emulate Apple

Who wouldn't want to be Apple right now? The iPad 2 has the world of consumer electronics completely enthralled. Every quarter is more record-breaking than the last. The Apple brand is advancing on almost every front, and their momentum shows no signs of dying. It isn't surprising that other tech companies would try to emulate them. What may surprise you is how far two of Apple's biggest rivals, Amazon and Google, will be willing to go in order to remake themselves in Cupertino's image.

Rivals? Amazon?

While they aren't as obviously antagonistic as Google, Amazon has just as sore a history with the electronics giant. iTunes represents a direct and massive threat to Amazon's video and MP3 business. Apple's iBook app, and the iPad itself, are a danger to the Kindle. And those recent in-app billing requirements is expected to hit Amazon hard in the pocketbook.

Apple wants to kill all the middlemen- because they want to be the middleman. The only way for Amazon to fight against being edged out is to push back against Apple in all directions. Which they are doing.

Striking from Opposite Directions.

Amazon and Google are both very different businesses, but they are both in the process of "Apple-ifying" their corporate identities. For Google, this means turning away from open source and towards the heavy-handed approach to platform control we see with iOS. While Google is miles more liberal than Apple in this area, Andy Rubin has been making moves towards consolidating and rebuilding central power over Android.

The goal here is to halt fragmentation- primarily because of the difficulty it creates for Android developers. The App Market is the closest thing to an App Store rival the world has. But the confusing Android landscape (and issues monetizing the Android user base) have held it back from budding into true competition. To correct the latter issue, Google instituted in-app billing. To correct the former, they're taking a harder line with their partners.

Android needs to be lean and mean to compete with iOS in all the ways Google wants it to. The little green robot is far behind in the tablet race- despite Google racing Honeycomb to completion while it was still half-baked.

While Google and its partners hurl hardware and desert-themed updates at the Great Wall of Apple, Amazon is coming after them in services. Check out the updated Amazon homepage. Instant videos, MP3's and their new Cloud Player are at the top of the screen. Amazon's actual products? The wild assortment of books and gadgets and tools and toys that built them into the mightiest of online retailers? They're at the bottom.

The Enemy of my Enemy...

At this stage of the game, Google and Amazon seem to both be settling for an uneasy peace. Both companies are still quite reliant upon the other. Android needs the wide selection of content that Amazon can provide. And Amazon knows that, with the recent App Store changes, there's no better distribution channel than Android. There's a reason Amazon's iTunes "killing" Cloud Player service launched with an Android app.

And there's a reason Google hasn't made a big fuss about Amazon's App Store. For the moment, Gaining an edge on Apple anywhere is more important. If the Cloud Player grows to really rival iTunes, you can bet Google will push it hard in every ad and support the hell out of it with future updates.

Bad Moon Rising.

Google and Apple were pretty cordial, once upon a time. They had incestuous Boards and collaborated closely on the early iPhone. But then Google invaded Apple's personal space with Android and everything went to hell. We'll see the relationship between Amazon and Google collapse in a similar way. Friendships don't last in the tech industry.

And Amazon appears to be working on a tablet. Considering the Kindle uses proprietary software, this new tablet seems unlikely to run Android. Amazon controls something like half of the e-reader market. They may think a solid enough product launch would have good odds of capturing a healthy slice of tablet market share.

Any sort of collusion with Google seems unlikely in the wake of an Amazon tablet. But Google doesn't always act as you'd expect. We'll see how closely they want to follow in Apple's footsteps in the wake of that (far-off?) announcement.


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update

Update: 1

Centurion Corp acquires Penang land to develop workers dorm

Source: The Edge Singapore

Centurion Corporation said it has agreed to acquire a piece of land located at Seberang Perai Selatan in Penang, Malaysia, for RM6.3 million ($2.45 million). This marks the group’s first acquisition in another state of Malaysia outside of Johor. Read more... ...
Source: The Edge Singapore   Full article at: The Edge Singapore Aug 12 2014, 9:21am CDT


More From the Web

Shopping Deals


<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




blog comments powered by Disqus

Latest stories

The Crew Preorder 20% Off In Time For Monday&#039;s Beta
The Crew Preorder 20% Off In Time For Monday's Beta
You'll have to preorder The Crew on PC to get access to Monday's new Beta, fortunately there's a 20% off discount if you know where to look.
&#039;NFL Now&#039; Launches on Apple TV With Breaking Football News and Highlights
'NFL Now' Launches on Apple TV With Breaking Football News and Highlights
The video content can be viewed on the iPhone, iPad, Mac (via a web browser) and other connected devices such as Roku, Amazon Fire TV, and as of today, the Apple TV channel that was leaked earlier in the month.
Intel and Unity announce collaboration to bring Android support to x86 devices
Intel and Unity announce collaboration to bring Android support to x86 devices
Unity will add Android support for Intel’s current and future x86 chips, including the Core and Atom families.
iPad Air 2 will double-down on RAM
iPad Air 2 will double-down on RAM
The upgrade might be incoming due to the multi-window feature for iPad we’ve been hearing about.

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.