Menu
Trending: Holiday Gifts | CES 2015 | Super Bowl 2015 Ads More Topics: Apple | Cars | TV Shows | Politics
The Best 2014 Super Bowl Ads

The Best 2014 Super Bowl Ads

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

Budweiser Super Bowl 2015 Ad leaks

Budweiser Super Bowl 2015 Ad leaks

Google Car Initiative to go ahead via Android

Google Car Initiative to go ahead via Android

Sony cancels The Interview Release on Christmas

Sony cancels The Interview Release on Christmas

Amazon and Google Move to Emulate Apple

Mar 31 2011, 2:00pm CDT | by , in News | Technology News

Amazon and Google Move to Emulate Apple
 
 

They say it's the sincerest form of flattery.

Who wouldn't want to be Apple right now? The iPad 2 has the world of consumer electronics completely enthralled. Every quarter is more record-breaking than the last. The Apple brand is advancing on almost every front, and their momentum shows no signs of dying. It isn't surprising that other tech companies would try to emulate them. What may surprise you is how far two of Apple's biggest rivals, Amazon and Google, will be willing to go in order to remake themselves in Cupertino's image.

Rivals? Amazon?

While they aren't as obviously antagonistic as Google, Amazon has just as sore a history with the electronics giant. iTunes represents a direct and massive threat to Amazon's video and MP3 business. Apple's iBook app, and the iPad itself, are a danger to the Kindle. And those recent in-app billing requirements is expected to hit Amazon hard in the pocketbook.

Apple wants to kill all the middlemen- because they want to be the middleman. The only way for Amazon to fight against being edged out is to push back against Apple in all directions. Which they are doing.

Striking from Opposite Directions.

Amazon and Google are both very different businesses, but they are both in the process of "Apple-ifying" their corporate identities. For Google, this means turning away from open source and towards the heavy-handed approach to platform control we see with iOS. While Google is miles more liberal than Apple in this area, Andy Rubin has been making moves towards consolidating and rebuilding central power over Android.

The goal here is to halt fragmentation- primarily because of the difficulty it creates for Android developers. The App Market is the closest thing to an App Store rival the world has. But the confusing Android landscape (and issues monetizing the Android user base) have held it back from budding into true competition. To correct the latter issue, Google instituted in-app billing. To correct the former, they're taking a harder line with their partners.

Android needs to be lean and mean to compete with iOS in all the ways Google wants it to. The little green robot is far behind in the tablet race- despite Google racing Honeycomb to completion while it was still half-baked.

While Google and its partners hurl hardware and desert-themed updates at the Great Wall of Apple, Amazon is coming after them in services. Check out the updated Amazon homepage. Instant videos, MP3's and their new Cloud Player are at the top of the screen. Amazon's actual products? The wild assortment of books and gadgets and tools and toys that built them into the mightiest of online retailers? They're at the bottom.

The Enemy of my Enemy...

At this stage of the game, Google and Amazon seem to both be settling for an uneasy peace. Both companies are still quite reliant upon the other. Android needs the wide selection of content that Amazon can provide. And Amazon knows that, with the recent App Store changes, there's no better distribution channel than Android. There's a reason Amazon's iTunes "killing" Cloud Player service launched with an Android app.

And there's a reason Google hasn't made a big fuss about Amazon's App Store. For the moment, Gaining an edge on Apple anywhere is more important. If the Cloud Player grows to really rival iTunes, you can bet Google will push it hard in every ad and support the hell out of it with future updates.

Bad Moon Rising.

Google and Apple were pretty cordial, once upon a time. They had incestuous Boards and collaborated closely on the early iPhone. But then Google invaded Apple's personal space with Android and everything went to hell. We'll see the relationship between Amazon and Google collapse in a similar way. Friendships don't last in the tech industry.

And Amazon appears to be working on a tablet. Considering the Kindle uses proprietary software, this new tablet seems unlikely to run Android. Amazon controls something like half of the e-reader market. They may think a solid enough product launch would have good odds of capturing a healthy slice of tablet market share.

Any sort of collusion with Google seems unlikely in the wake of an Amazon tablet. But Google doesn't always act as you'd expect. We'll see how closely they want to follow in Apple's footsteps in the wake of that (far-off?) announcement.

You Might Also Like

Read the Latest

Samsung Reportedly Revealing Galaxy Note Pro 12.2 at CES 2015

Samsung Reportedly Revealing 2015 Galaxy Note Pro 12.2 at CES The Korean giant is planning to hit back Apple’s iPad with its new tablets

1 hour ago

ADATA to present Innovative Consumer Products at CES 2015

ADATA to present Innovative Consumer Products at CES 2015 They will unveil World’s fastest DDR4 Memory, USB 3.1, and LED lighting products in the Spotlight

16 hours ago, 11:35am CST

CES 2015 News
BlackBerry gets positive cash flows

BlackBerry gets positive cash flows BlackBerry Achieves Non-GAAP Profitability and Positive Cash Flow for the Fiscal 2015 Third Quarter

17 hours ago, 11:19am CST

Sony's CES 2015 teaser features Android TV

Sony's CES 2015 teaser features Android TV The teaser trailer is a slightly odd collection of scenes including a chameleon, a time-lapse of the Paris skyline and...

17 hours ago, 11:13am CST

Startups at the International CES 2015

Startups at the International CES 2015 Eureka Park will be the one featuring these startups which total to around 375 at this years CES.

17 hours ago, 10:53am CST

CES 2015 also to host Extreme Tech Challenge Semi-Finals

CES 2015 also to host Extreme Tech Challenge Semi-Finals The competition will bring together resources and world-class advisors to the CES 2015 platform in order to help...

17 hours ago, 10:46am CST

CES 2015 will also feature ACCESS Twine for Virtual Multiscreen Content Libraries

CES 2015 will also feature ACCESS Twine for Virtual Multiscreen Content Libraries The new ACCESS Twine will be for Virtual Multiscreen Content Libraries at the CES 2015. This will offer a single user...

19 hours ago, 8:34am CST

Sidney Crosby Comes Out of Isolation at Pittsburgh Penguins Sidney Crosby Comes Out of Isolation at Pittsburgh Penguins

20 hours ago, 7:50am CST

CES 2015: IC Real Tech will debut World’s First 720-Degree Immersive Video Camera

CES 2015: IC Real Tech will debut World’s First 720-Degree Immersive Video Camera It will be viewed and controlled via todays leading mobile devices and also delivers 3D like monitoring experience. The...

21 hours ago, 6:57am CST

Game Worn Michael Jordan Shoes sold for $33k

Game Worn Michael Jordan Shoes sold for $33k The right side foot is signed by Jordan along with ‘Best Wishes’ although it is faded now. The shoes were definitely...

21 hours ago, 6:45am CST

THX to bring new HDMI tech to CES 2015

THX to bring new HDMI tech to CES 2015 4K Interconnect program to work with 2.0 and beyond

21 hours ago, 6:42am CST

Smart Wallet tech coming to CES 2015

Smart Wallet tech coming to CES 2015 NXT-ID to unveil Wocket smart wallet

22 hours ago, 6:20am CST

CES 2015 to feature Toshiba's Wide Range of Next-Generation Innovations

CES 2015 to feature Toshiba's Wide Range of Next-Generation Innovations The Toshiba exhibition at the CES 2015 is going to include new concept innovations and solutions for energy, storage...

22 hours ago, 6:09am CST

CES 2015: ZTE to showcase Voice Controlled Star 2 with an Array of Flagship Devices

CES 2015: ZTE to showcase Voice Controlled Star 2 with an Array of Flagship Devices ZTE launched its flagship smart phone Star 2 in China on Thursday. ZTE is going to showcase an array of flagship...

23 hours ago, 5:11am CST

#Instapurge 2014: Instagram deletes Millions Of Followers from Justin Bieber, Kim Kardashian, Beyonce and Many Other Celeb's Accounts

#Instapurge 2014: Instagram deletes Millions Of Followers from Justin Bieber, Kim Kardashian, Beyonce and Many Other Celeb's Accounts An Instapurge of sorts has occurred on Instagram in the current year. And the top 100 accounts have been affected.

1 day ago, 4:15am CST

Pepsi Hyped for Halftime campaign pushes Super Bowl 2015 Halftime Show

Pepsi Hyped for Halftime campaign pushes Super Bowl 2015 Halftime Show Pepsi has already geared up their Super Bowl 2015 campaign for the Pepsi sponsored Super Bowl 2015 halftime show...

1 day ago, 2:18am CST

Google Car Initiative to go ahead via Android

Google Car Initiative to go ahead via Android Google is taking an initiative in its quest for a car and it is to go ahead with it via Android facility.

1 day ago, 1:50am CST

Matt Kemp's Arthritis Diagnosis Jeopardizes Trade to San Diego Padres

Matt Kemp's Arthritis Diagnosis Jeopardizes Trade to San Diego Padres Los Angeles Dodgers outfielder Matt Kemp was diagnosed with arthritis in both of his hips on Dec. 18. The finding...

1 day ago, 8:27pm CST

Chicago Bears Confused With Marc Trestman's Discipline Methods

Chicago Bears Confused With Marc Trestman's Discipline Methods The Chicago Bears are confused at how head coach Marc Trestman has handled several discipline cases lately. The most...

1 day ago, 7:38pm CST

Rajon Rondo On Dallas Mavericks' Radar

Rajon Rondo On Dallas Mavericks' Radar Boston Celtics point guard Rajon Rondo has been the subject of trade rumors. One of the teams reportedly vying for his...

1 day ago, 5:56pm CST

The Funniest Commercials of the Year 2014 Airs Tonight on Spike TV

The Funniest Commercials of the Year 2014 Airs Tonight on Spike TV The Funniest Commercials of the Year 2014 show will be hosted for the first time by Gabriel Iglesias.

1 day ago, 9:04am CST

Call of Duty: Advanced Warfare is $39.99

Call of Duty: Advanced Warfare is $39.99 Today Call of Duty: Advanced Warfare is on sale for $39.99 for Xbox One, Sony PS4, Sony PS3 and Xbox 360.

1 day ago, 7:59am CST

Sony cancels The Interview Release on Christmas

Sony cancels The Interview Release on Christmas The decision was made after multiple theaters refused to screen the movie. Sony Studios has expressed its dismay over...

1 day ago, 7:58am CST

Charlie Sheen to Reprise his role from Ferris Bueller’s Day Off on the Goldbergs

Charlie Sheen to reprise role from Ferris Bueller’s Day Off on the Goldbergs His role in the movie was a side character in the movie and made out with Jennifer Grey. He will be playing the same...

1 day ago, 7:29am CST

CES 2015: JINS MEME Sensing Eyewear

CES 2015: JINS MEME Sensing Eyewear a new wearable device called JINS MEME will be presented at the CES 2015.

1 day ago, 7:24am CST

AMC Theaters and MoviePass collaborate to deliver New Subscription Service

AMC Theaters and MoviePass collaborate to deliver New Subscription Movie Service AMC Theaters and MoviePass have collaborated to deliver a new subscription service for the common people.

1 day ago, 6:56am CST

CES 2015: SecuGen to display its New U20 & SDA04PX Fingerprint Sensors

CES 2015: SecuGen to display its New U20 & SDA04PX Fingerprint Sensors The U20 and SDA04PX are OEM Fingerprint Sensors which are going to be introduced by SecuGen at the CES 2015 just like...

1 day ago, 6:55am CST

Carnival Super Bowl 2015 Ad

Carnival Super Bowl 2015 Ad Carnival Super Bowl 2015 Ad is coming. The cruise line is a newcomer to Super Bowl ads.

1 day ago, 6:53am CST

The Golic Holiday Card displays Mike Golic's Kim Kardashian Spoof Photo

The Golic Holiday Card displays Mike Golic's Kim Kardashian Spoof Photo Mike Golic did an elaborated spoof of Kim Kardashian's Paper Magazine cover last month. Now the Golic Family wears...

1 day ago, 6:15am CST

CES 2015: TRX Systems to display NEON 3D Indoor Location and Navigation Mapping

CES 2015: TRX Systems to display NEON 3D Indoor Location and Navigation Mapping TRX is also going to include Crowdsourced Navigation Mapping at the CES 2015. The TRX NEON FeatureSLAM will enable...

1 day ago, 6:10am CST

Hardent bringing top notch tech to CES 2015

Hardent bringing top notch tech to CES 2015 New IP’s to be first of its kind

1 day ago, 5:53am CST

Digital Signage China coming to CES 2015

Digital Signage China coming to CES 2015 Wholesaler coming to Vegas

1 day ago, 5:51am CST

Comments

blog comments powered by Disqus