The MacBook is not recommendable anymore. Where is the MacBook 2011?

A couple of days ago I was asked if I can recommend the MacBook as an all round laptop. I said no and pointed the person to the MacBook Air. The problem is that the MacBook is just really slow compared to the MacBook Air and all other Apple laptops. The new memory architecture and SSD drive make a MacBook Air just so much more usable.

The demise of the MacBook is surely another reason why the MacBook Air sells like crazy. According to Apple Insider, analyst Mark Moskowitz projects Apple to see annual MacBook Air revenues for Apple at $2.2 billion or more.

The MacBook Air is the new entry-level laptop starting at the $999 price-tag of the MacBook. Sure you have less storage and no integrated CD drive, but for lots of consumers that is not a barrier. Performance, portability and the resulting fun in using the Air is what counts. If I would take the MacBook Air away from my wife and give her back the MacBook she used before she would divorce me for sure.

I am not sure if we still need a MacBook or if Apple can just close this chapter. On the other hand there is a big opportunity for Apple to push into the mainstream Windows laptop market with a lower priced MacBook. How about using some iPad magic and put it into a nicely performing but still HDD based MacBook priced at $599. At this price-point Apple should be able to dramatically increase their market share for OS X.

The WWDC 2011 is rumored to not feature any new hardware announcements. I could imagine that maybe Apple has one more last thing and that could be the new MacBook 2011. I would prefer though for Apple to release the iPhone 5 in June, but the rumor mill says otherwise.

Updates

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