Avatar Director predicts 3D to be major player in television programming within five years.
3D TVs are not selling as well as TV makers would like. 2010 saw a big push and dramatic discounts on 3D TVs and bundles. Most consumers have not jump on board yet for 3D in the living room. The main reasons for that are lack of content and the need to wear glasses. Additionally the 3D display quality is really only recommendable on high-end 3D TVs, which are still pricey.
James Cameron, director of Avatar, is now trying to at least solve the 3D content problem. Together with cameraman Vince Pace he founded a venture to drive the adoption of 3D technology for TV shows, sports and commercials. Cameron told Reuters: "3D is just how all broadcast entertainment will be done. Sports, episodic drama, scripted and unscripted -- we haven't seen anything yet that doesn't have a great degree of value added by being in 3D."
The Cameron-Pace Group is developing new camera systems and tools aimed at TV productions that are aimed at reducing the cost involved in shooting in 3D. Cameron clearly helped in making 3D a success in cinemas. Let's see if he can bring this momentum to the small screen as well. My prediction is that we first have to lose the glasses to really adopt 3D for casual TV watching.