Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: Rumors | Apple


If Apple Builds a TV: Some Predictions

Think Simple.

Apr 17 2011, 3:26pm CDT | by

10 Updates
If Apple Builds a TV: Some Predictions


Full Story

If Apple Builds a TV: Some Predictions

The latest log in the rumor mill comes courtesy of analyst Brian White . He's predicting an Apple Smart TV, to launch as early as this year. This isn't new speculation, and it didn't need much of a jump-start to rise up with renewed vigor. Chris Dixon has as good a take on the issue as you're likely to find. He brings up an interesting interview with Steve Jobs, which I'll repost here:

"The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that….The TV is going to lose until there’s a viable go-to-market strategy."

The bolded passage struck me as particularly noteworthy. It brought up memories of John Gruber's iPad 2 article, in which he outlines the development philosophy of the Apple Corporation.

"They take something small, simple, and painstakingly well considered. They ruthlessly cut features to derive the absolute minimum core product they can start with. They polish those features to a shiny intensity."

So, when we're thinking about an Apple TV, we need to consider the minimum core product a television needs to offer. Well, when you boil a TV down to its basic nature, you have a device designed to deliver video content and commercials whenever it is turned on. Giving the operator a wide choice of content is crucial- but the ability to 'channel surf' is equally important. So, keeping all this in mind, here's how I see the 'Apple TV'.

Price Point(s): Maybe I'm crazy, but I'd look at the iPad's pricing scheme if you want a good idea of what the 'Apple TV' will cost. Apple is a premium device maker, which means their products are usually among the most expensive available. But Apple won't launch a 'Smart' TV that requires a minimum-$1000 investment to own. The 3D TV sales slump is evidence that consumers are very wary of spending that much to 'upgrade' their television experience.

My current 42" HDTV cost $499. I can't imagine why Apple couldn't launch a 32" 'smart' TV for the same price. We could jump $100-$150 for each 8" upgrade (32", 40", 48", etc?). We might also see different storage size options, but I think Apple will take a different route.

AirPlay: Imagine being able to stream your entire media library to your television, wirelessly. Apple has the ability to make this happen. Thanks to iTunes, they have a platform to connect both Mac and PC users to the Apple TV in a way that works like 'magic'. With iTunes handling your stored media, we're left with a few interesting possibilities for how Apple will handle broadcast media.

Shuffle + Genius for TV?: Imagine if your television had perfect knowledge of your viewing habits. Now imagine it was capable of making predictions about what current broadcast content you'd enjoy, based upon all that data. It sounds like a great way to induce terminal couch-lock. And Apple could always add in a 'Shuffle' option, for those of you who want to enjoy a bit of TV roulette.

Form Factor: Will the iTV be a thin black body sandwiched between two gigantic slabs of glass, a gigantic iPad, or something completely different? Most importantly...will it have ports? These are questions for a better hardware man than myself. I think any design Apple approves will be focused on making the TV blend into your living room, rather than stand out. The iPad is a 'pure browsing experience', and the Apple Smart TV will be a 'pure viewing experience'. The focus is on submerging you in a river of content. Not drawing your attention with window dressings.

I'll close the article with another dash of Gruber:

"That’s how Apple builds its platforms. It’s a slow and steady process of continuous iterative improvement — so slow, in fact, that the process is easy to overlook if you’re observing it in real time. Only in hindsight is it obvious just how remarkable Apple’s platform development process is."

If an Apple Television is on the horizon, it's in the earliest stage of development. We can expect the first model to lack features many pundits consider 'essential'. It'll be compared, unfavorably, with other 'theoretical' smart TV products. Then it will launch, break sales records, and send the industry scrambling back to their drawing boards to drum up some competition.


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update

Update: 10

Selangor’s Watergate about to explode

Source: Malaysia Today

Anwar brought Wan Azmi to meet Khalid to try to resolve this matter. Anwar supports the RM2.5 billion claim but Khalid is stubbornly sticking to the figure of RM250 million.... READ MOR ...
Source: Malaysia Today   Full article at: Malaysia Today 1 day ago, 4:12am CDT


Update: 9

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

EurAsia Cup presented by DRB-HICOM - Day One
(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime Min ...
Source: Malaysia Today   Full article at: Malaysia Today 1 week ago, 2:05am CDT

More From the Web

Update: 8

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman Deepak Jaikishan. Rafizi (p ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 16 2014, 2:16am CDT

Update: 7

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s claims otherwise.... R ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT

Update: 6

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement ov ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT

Update: 5

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mokhtar... RE ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT

Update: 4

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Ber ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT

Update: 3

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

"GOLDEN ASIA" Tokyo Premiere Press Conference
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniBiz examine ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT

Update: 2

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following intervention ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT

Update: 1

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

"GOLDEN ASIA" Tokyo Premiere Press Conference
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT

Shopping Deals


<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




blog comments powered by Disqus

Latest stories

Jessica Chastain Kisses Colin Farrell
Jessica Chastain Kisses Colin Farrell
Jessica Chastain encourages Colin Farrell to seduce her in 'Miss Julie'. See Farrell kissing Chastain i the first trailer of Liv Ullmann’s Miss Julie below.
Fifty Shades of Grey Trailer is Here
Fifty Shades of Grey Trailer is Here
It is a steamy morning for Fifty Shades of Grey fans. The Fifty Shades of Grey trailer has been released. Watch the sexy trailer below.
Richard Gere Dating a Brunette
Richard Gere Dating a Brunette
It seems that Richard Gere has stopped dating Padma Lakshmi as he was seen holding hands with a brunette.
Manchester United Destroys LA Galaxy
Manchester United Destroys LA Galaxy
Louis van Gaal's first match as coach of Manchester United was bad experience for the LA Galaxy team. ManU destroyed LA Galaxy with a 7 to 0 win.

About the Geek Mind

Read more about The Geek Mind.