Yesterday the white iPhone 4 appeared on an order page on UK carrier Three. The page was only accessibly through an affiliate of Three. The page look legit and stated a shipping date of 20th April. This would be today, one day before the Apple Q2 earnings call.
Slashgear reports that Three is backtracking and says that the leaked page is a placeholder for the day the white iPhone 4 launched. Why it had that specific date in there is unclear. So far the Apple Store has not been taken down for updating, which means that there is likely no new Apple product going on sale today.
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The next best rumor about the white iPhone 4 launch is April 26.