At least this is what John Paczkowski posted today on All Things D.
Yesterday we reported about a rumor that Apple bought the domain iCould.com from a swedish based company for $4.5m. Today John Paczkowski writes that his sources confirmed that Apple bought the domain. The price-tag is not confirmed though.
What Apple will do with iCloud is unclear. Maybe they use it as umbrella domain for all their cloud services including iTunes and MobileMe. I also assume that Apple goes for another social network push. Additionally they could also add the rumored NFC enabled payment service to the iCloud offering.
Apple also has built this huge $1 billion data center that could run the iCloud.
Why this is important:
iCloud could become as well known as iTunes. If Apple does the consumer cloud right than iCloud becomes the gold standard.