Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Peripheral


Robb Moore, CEO of ioSafe, on Amazon's Data Disaster and More

You have to love any CEO that trusts journalists with shotguns.

May 5 2011, 1:41pm CDT | by

10 Updates
Rob Moore, CEO of ioSafe, on Amazon's Data Disaster and More


Recommend Your Tweet as Top Tweet:

Full Story

Robb Moore, CEO of ioSafe, on Amazon's Data Disaster and More

My experience with ioSafe began at target="_blank">CES 2011 , where I got to try crushing one of their hard drives in a pin vice. I recently had a chance to talk with Robb Moore, CEO, about everything from proper back-up technique to the Amazon data disaster. Here's what he had to say:

1. What would you say is the most challenging aspect of operating your disaster recovery service? What sort of issues have given you the most trouble?

The most challenging aspect remains the human factor. No matter how fireproof or waterproof our designs may be, humans still ultimately decide how the product is used. And humans make mistakes. Teaching the general public that “backup” means to copy the data – not move the data – to the backup target. Fortunately, the Data Recovery Service we offer covers any data loss for any reason and we have a great track record of recovering data for our customers.

2. What is your opinion on Amazon's recent outage and data loss, is there anything you think they could have done to prevent it?

Human error ultimately caused the outage at Amazon. There are always ways to prevent any one kind of outage but we’ll never get away from human mistakes – it just happens. From the end user’s perspective, it’s an important lesson to learn – don’t put all your eggs in any one basket. At ioSafe, we’re big fans of using multiple overlapping strategies to protect data. No one strategy, no matter how sophisticated or expensive, should be trusted for covering every possibility. A layered backup strategy using the cloud, offsite storage and onsite disaster proof hardware will result in a very robust disaster recovery plan. If you don’t have the time or resources to implement a sophisticated approach, using ioSafe hardware combined with our Data Recovery Service has resulted in 99.98% success among ioSafe users protecting or recovering their data. We’re very proud of our success rate given nearly 1/2 of all end users have experienced data loss at some time in their life.

3. Are you worried about cloud computing as competition for backup storage in the near future? How do you feel about platforms, like Chrome OS, that will store some or all of their core data in the cloud?

At ioSafe, we think the public cloud is a great backup target if you generally have 20 GB or less to backup. Beyond this, it becomes pretty cumbersome to move the data. For users with over 20 or 30 GB, they’re probably going to backup to external hard drives. Considering that data storage has consistently outgrown internet connection speeds, I don’t see the public cloud somehow making external hard drives obsolete. Private cloud strategies such as combining NAS with disaster proof hardware backup target is popular with some of our more sophisticated users. Essentially this creates an inexpensive private cloud solution that offers terabytes of data backed up to fireproof waterproof hardware. It checks off a lot of boxes for the end user. It’s really a great solution that can combine Disaster Recovery with RAID, NAS, remote cloud accessibility with local speed, security and low comparative costs.

4. I read in an earlier interview that your products are currently not rated for EMPs. Is this something you have planned for future products? Do you actually see EMP as a realistic threat to data in this day and age?

Considering the cost and low probability, I don’t feel EMP solutions are required consumer or business features. If someone detonates a thermo-nuclear device over my house, my thoughts probably won’t be centered around my data.

5. Does Iosafe have any plans to branch out beyond data recovery and hard drives? We got to fire shotguns at your drives at CES 2011. Can you give me some idea of what is in store for CES 2012?

We are constantly working on solutions to save precious digital data and critical business data. Despite much of the technology today, data loss continues to be a big issue. Everybody has either had data loss or knows someone that has experienced massive data loss. Our mission is to protect data wherever it's stored. 70% of data doesn’t sit in data centers. 70% of data is stored somewhere in our houses, briefcases and pockets – most of it is vulnerable. We will continue our quest to protect data – wherever it sits vulnerable. But, no, I can’t give you specific details about our plans for the CES 2012 demo except to say it will be new, relevant and probably won’t involve automatic weapons.

6. Your company has an excellent returns policy for damaged products. What is the strangest damage you've ever seen to a hard drive? Have you ever encountered one so badly damaged that no information could be recovered at all?

We’re not perfect - nobody is - but, as I already mentioned, we're extremely proud of our 99.98% success rate. Fire and water damaged drives have been very straightforward to recover. We had a medical clinic that burned to the ground. They lost everything but what was on the ioSafe. They recovered the server data with all the business and patient records.

One of our other customers had a series of compounding errors – both human and machine. He backed up his QuickBooks server and laptop to the ioSafe. Reformatted his server and laptop leaving the only copy on the ioSafe. Random drive failure of the ioSafe drive caused the R/W heads to scrape away at the internal platters. He let us know two weeks later after saving data to the formatted server in the meantime – Not a good situation! We paid to have a technician go out and image his server drive and bring the original back to us. We recovered the critical sections of the old formatted partition and sent the data back to him. All of this work was covered under our Data Recovery Service policy – he didn’t have to pay anything extra. That was a close call!

Thanks so much for the interview, Robb. If you're interested in one of iOSafe's ultra-tough hard drives, you can visit their website here.


You Might Also Like


Sponsored Update

Update: 10

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT


Update: 9

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mokhtar... READ ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT

More From the Web

Update: 8

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Berjaya Times... READ ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT

Update: 7

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

49th Karlovy Vary International Film Festival
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? Kini ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT

Update: 6

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following int ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT

Update: 5

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

49th Karlovy Vary International Film Festival
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an officia ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT

Update: 4

Bill for Kidex likely to soar to RM3.4b

Source: Malaysia Today

The original RM2.4 billion tag on the proposed highway did not take into account the cost of acquiring the land mostly in the urban areas, claims an assemblywoman Fabian Comelius,... READ MOR ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 9 2014, 2:51am CDT

Update: 3

MACC: No elements of graft in Bank Rakyat’s loan to businessman

Source: Malaysia Today

BET AWARDS '14 - Red Carpet
(Bernama) – The Malaysian Anti-Corruption Commission (MACC) found no elements of corruption in Bank Rakyat’s RM32 million interest free loan to a businessman. MACC in a statement today sa ...
Source: Malaysia Today   Full article at: Malaysia Today May 31 2014, 9:33am CDT

Update: 2

IHH Healthcare posts 25% rise in 1Q earnings to $62 mil

Source: The Edge Singapore

IHH Healthcare Berhad announced that revenue grew by 8% y-o-y to RM1.8 billion ($703 million) for 1Q2014 ended March, as earnings grew 25% YoY to RM159.1 million. Re ...
Source: The Edge Singapore   Full article at: The Edge Singapore May 29 2014, 11:29am CDT

Update: 1

Hasan Malek evades media over RM32 million Bank Rakyat loan scandal

Source: Malaysia Today

Elizabeth Zachariah, The Malaysian Insider The minister embroiled in the RM32 million Bank Rakyat loan scandal refused to take questions from the press today at an event in Kuala Lumpur.... REA ...
Source: Malaysia Today   Full article at: Malaysia Today May 28 2014, 11:42pm CDT

Shopping Deals


<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




blog comments powered by Disqus

Latest stories

Pamela Anderson Bares True Feelings in Facebook Poem
Pamela Anderson Bares True Feelings in Facebook Poem
The sex symbol and pneumatic Pamela Anderson has bared her true feelings in a Facebook poem. She appears to be undergoing a crisis of conscience.
Teresa Giudice avoids Simple Answers to Questions
Teresa Giudice Avoids Simple Answers to Questions
Teresa Giudice recently avoided giving simple answers to questions regarding her prison sentence.
Microsoft CEO Satya Nadella addresses employees in an email
Microsoft CEO Satya Nadella addresses employees in an email
"I am committed to making Microsoft the best place for smart, curious, ambitious people to do their best work."
Reese Witherspoon Plays a Makeup-Free Role in Wild
Reese Witherspoon Plays a Makeup-Free Role in Wild
The actress Reese Witherspoon is going to play a makeup-free role in the film Wild. See yourself in the trailer of Wild below.