Google was the most valuable Brand for the last four years.
Apple is on a roll financially. Apple has already a higher Market Cap, Sales and Profits compared to Microsoft .And now it is also the world's most valuable brand according to a new study released by global brands agency Millward Brown according to Reuters.
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Apple leads the new BrandZ study that lists the world's top 100 brands with a value of $153 billion. The brand value of Apple almost doubled compared to a year ago. Google is now at number two in this list with a brand value of $111 billion. According to the Brandz list Microsoft has value of 78 billion (5th). Facebook made the biggest entry into the top 100 brands with an increase of 246%. The Facebook brand value is $19 billion, which puts it at spot 35.
Apple has earned that title as it is doing things differently and succeeds with being different. Apple actually defines what gadgets are and how we use them. The iPod, the iPhone and now the iPad shape gadget categories like no other vendor is doing. Apple is not just a brand for designers and existentialists anymore. Apple is a mass market brand.
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The full Brandz list can be found on the Millward Brown site.