Google to unveil Cloud Music Service at Google I/O 2011.
Google is introducing today a music locker service in the cloud today at the Google I/O conference according to MediaMemo. The Google Music will be similar to the Amazon music locker service launched a couple weeks ago. Google has apparently not reached broad support with music labels for this new service.
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The new Google Music service allows you to upload your music files and stream them from the cloud to your mobile devices. The Google Music Service is supposed to automatically generate playlists and offer a storage capacity of 20,000 songs without charge. Because Google did not reach a deal with the labels it will not be able to offer music purchase options in the new music service.
Google is rolling out the service today in invite-only beta. The full release is supposed to be in a couple of weeks. At this point Google decides also on the pricing structure. According to CNET, Motorola Xoom owners and Google I/O attendees get invited first to the new music service found at music.google.com (page not live yet).
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Now Google is also beating Apple to the punch in offering a could based music service. On the other hand I do not think that launching early will not be a competitive advantage. I expect Apple to launch with a deal in place with the music industry to offer a robust experience.