Panasonic LUMIX DMC-G3 hits the Scene

Panasonic introduces Company's Smallest and Lightest Digital Interchangeable Lens Camera with a Viewfinder, complete with Easy-to-Use Features and HD Video.

May 12 2011, 4:59am CDT | by Luigi Lugmayr

Panasonic today announces the Lumix DMC-G3, a new addition to the LUMIX G Series of Compact Systems Cameras (CSC). The Panasonic LUMIX DMC-G3, the company's smallest and lightest digital interchangeable lens camera with a viewfinder to date. This new class of CSC offers a lighter weight and smaller size not seen in traditional DSLRs, thus providing greater portability and creative control. The LUMIX G3 features a new 16MPl sensor that produces rich, true-to-life, high quality images, plus 1920 x 1080 full-High Definition (HD) video recording capability with stereo sound in AVCHD.

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To enhance operability and ensure it's user-friendly, the LUMIX DMC-G3 features touch-control shooting, which lets photographers focus on the subject by simply touching it on the large, 3-inch high-resolution LCD touch screen. Once locked on the subject by a touch, the LUMIX G3 tracks the subject, even if it moves, with Auto Focus (AF) tracking. In addition to its 23 Area Auto Focusing Points, the LUMIX G3 features new Pinpoint AF. Pinpoint AF allows extremely precise near–pixel-level focus point setting at the touch of a finger.

"With the LUMIX G3, Panasonic offers an extremely light compact system camera that is easy to use, thanks to a touch-control LCD, yet still maintains powerful and creative features to appease the more advanced photographer," said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "With new features that enhance photo and video quality, the LUMIX G3 offers exceptional image quality that a photographer at any level would be excited about using to capture their experiences."

The Panasonic LUMIX DMC-G3, made of aluminum, will be available in a variety of attractive colors, including black, red, white and brown, starting in June 2011. Suggested retail price of the LUMIX G3 with the 14-42mm Zoom Lens Kit will be $699.99. You can pre-order the DMC-G3 already on Amazon now.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.