Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: Rumors | Tablets

 

Why Is Facebook Afraid of Google?

You'd expect that title to be the other way around.

May 12 2011, 12:06pm CDT | by

Why Is Facebook Afraid of Google?
 
 

Facebook is scared of Google. That's the conclusion I- and plenty of other tech writers- have drawn from this latest scandal. The world's largest search network was caught trying to smear the world's largest search engine with bogus stories about privacy intrusions. Facebook hired a PR firm, Burson-Marsteller, to carry out the mud-slinging.

Most of the attacks were carried out through the media. Burston-Marsteller reps reached out to at least one blogger and attempted to push him into writing an anti-Google story. The focus was to be on Social Circle. Facebook wanted push the idea that Google's service was scraping private data and violating Google's agreement with the FTC. In reality, those claims had no veracity and Facebook's hired guns were unable to push their story.

But now we have hard evidence that the social network is resorting to underhanded- and seemingly desperate- tactics to break Google's back. These are not the sort of defensive actions you'd expect for a company in as powerful a position as Facebook. What do they have to fear from Google that justifies such a panicked, clumsy blow?

It's possible that this is simply Facebook ramping up their game in order to compete with Google's renewed assault on their interests. Larry Page, the new CEO, has tied up to 25% of Googler bonuses to the company's success in social media. The smear campaign could merely be Facebook's way of trying to slow Google down.

Facebook tends to receive an (understandably) poor rating in terms of their respect for user privacy. Google has a better reputation, although not a flawless one. Burston-Marsteller's plan seems to have been a long-term one, bent on reducing consumer confidence in Google. They saw the cost of last year's Buzz debacle and decided to try and recreate that with Social Circle.

Is this the End? For Burston-Marsteller, it is. They bungled this 'secret' operation as badly as it could be bungled. No one believed them, and now their employer's dirty laundry has been aired to the whole Internet. I'd suspect Facebook will terminate their contract in the near future. But that doesn't mean they're done lashing out at Google. The question isn't 'will they', but 'when will they' and how.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Microsoft Lumia 730 Teased With Selfie Ahead of September 4 Launch
Microsoft Lumia 730 Teased With Selfie Ahead of September 4 Launch
The Lumia 730 was leaked by a Vietnamese retailer - tipping the handset's design, pricing, and specifications.
 
 
Apple iPhone 6 gets disassembled before its official debut
Apple iPhone 6 gets disassembled before its official debut
The three-minute long video clip gives us a thorough look at the device and some of its internals.
 
 
iCloud Hack Photos of Celebs cause a Furor in Cyberspace
iCloud Hack Photos of Celebs cause a Furor in Cyberspace
The hack photos obtained from the Apple iCloud have caused quite a furor in cyberspace.
 
 
Sarah Silverman well wishes for Joan Rivers
Sarah Silverman well wishes for Joan Rivers
Bette Midler and Kelly Osbourne were also among those to support Rivers in such a crucial time
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.