Today the SID Display Week 2011 in LA launches. 3M will exhibit an new range of optical films that can be used to increase display brightness by more than 50% or to extend battery life without sacrificing display quality or brightness. 3M targets this technology to tablets. Why? Because that market grows like crazy. According to DisplaySearch, the global Tablet PC market is forecast to grow 154% Y/Y to 52.4 million units in 2011 and to reach 140 million units by 2013.
3M will exhibit a tablet enhanced with four optical films: APF-V3, an extremely thin, 26 micron, high brightness reflective polarizer; LBR-160, a high efficiency back reflector; as well as BEF4-GMv2 and BEF4-GT, thin, high brightness, Brightness Enhancement Films (BEF).
By combining the films, tablet battery life can be extended without sacrificing display quality or brightness. This one of a kind film combination can also be used to increase display brightness by more than 50%, enhancing the outdoor viewing experience, in addition to reducing the overall thickness of backlight films by 30%.
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This sounds like a rather easy way for tablet makers to improve their tablets by using the optical films from 3M for their tablet displays.