The Online Apple Store is down world-wide for maintenance.
The Apple Store is offline right now. Apple is possibly implementing new features or products in preparation for the 10th anniversary of the Apple Store retail chain. The actual anniversary is considered May 19. The rumors so far suggest though something major to be roll-out on Sunday. Other rumors suggest that Apple has already made changes in the retail locations that could also be ready for a launch on the actual anniversary tomorrow.
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Apple could unleash NFC based payment system in Apple Stores along with an iPhone NFC accessory. Wednesday night is an unusual time for an Apple Store update. I do not expect to actually see something new today. Apple is likely making behind the scenes updates that can be enabled as early as tomorrow.
Check the Apple Store here if its back online.
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As expected there is no visible change in the Apple Online Store.