Amazon Kindle eBooks outsell Print Books

Amazon just announced that the retailer sells more Kindle eBooks than print books. Less than four years after introducing Kindle books, Amazon.com customers are now purchasing more Kindle books than all print books - hardcover and paperback - combined. This is a quite impressive milestone. Especially to me, because I sent the Kindle back. I still prefer to read paper books. The number of Kindle users must be really impressive now. Amazon has never revealed how many Kindle eReader they have sold in the past four years.

"Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years," said Jeff Bezos, Founder and CEO, Amazon.com.

Amazon highlights the following interesting milestones that come with eBook takeover:

• Since April 1, for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.
• So far in 2011, the tremendous growth of Kindle book sales, combined with the continued growth in Amazon's print book sales, have resulted in the fastest year-over-year growth rate for Amazon's U.S. books business, in both units and dollars, in over 10 years. This includes books in all formats, print and digital. Free books are excluded in the calculation of growth rates.
• In the five weeks since its introduction, Kindle with Special Offers for only $114 is already the bestselling member of the Kindle family in the U.S.
• Amazon sold more than 3x as many Kindle books so far in 2011 as it did during the same period in 2010.
• Less than one year after introducing the UK Kindle Store, Amazon.co.uk is now selling more Kindle books than hardcover books, even as hardcover sales continue to grow. Since April 1, Amazon.co.uk customers are purchasing Kindle books over hardcover books at a rate of more than 2 to 1.

The U.S. Kindle Store now has more than 950,000 books, including New Releases and 109 of 111 New York Times Best Sellers. Over 790,000 of these books are $9.99 or less, including 69 New York Times Best Sellers. Millions of free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. More than 175,000 books have been added to the Kindle Store in just the last 5 months. More details on Amazon.

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