Square Register App for the iPad makes Cash Registers Cool

Personal and mobile payment innovator Square announced today the Square Register app for the iPad. Square Register replaces the complicated and expensive cash registers that clutter store counters with a beautiful, full featured, touch-enabled point of sale and checkout solution. Using Register, businesses can easily manage the items they sell, check daily transactions, update pricing, automate checkout, generate digital receipts, and maintain virtual storefronts so customers can discover and explore new offerings when theyʼre in the neighborhood.

This sounds pretty amazing and makes the iPad probably the best, but at least the coolest cash register on the planet. This app alone will increase iPad sales for Apple quite a bit.

The features of the Square Register app include:

• Directory
  Using the location-based Directory feature, sellers can be discovered by customers in their neighborhood. Consumers can explore nearby shops, cafes, and restaurants before they ever set foot in the store.
• Menus
  The new Menus feature, much like a digital sandwich board, enables local shops and restaurants to advertise current menus, prices, daily specials, and the most popular trending items right on customersʼ phones. Updates are pushed instantly, giving businesses a powerful, cost effective way to build awareness and communicate with customers.
• Tabs
  Similar to one-click purchases made popular by online retailers, Tabs make payments instant and effortless in the real world. Once a customer opens a tab on their phone, sellers can verify a customerʼs identity with a stored profile and photo on Square Register and approve their purchase with just one touch. Tabs eliminate the need for cash or credit cards at checkout, enabling customers to leave their wallets at home.
• Receipts
  With Square Register, sellers can automatically generate and send digital receipts to customers, enabling them to track and store their purchase history right on their phone. This eliminates the need for costly, wasteful paper receipts.

The Square Register app for iPad is available for free beginning today in the App Store.

Square also launched Card Case today. Square Card Case is a feature of the Square app for iPhone and Android, it enables customers to access Directories and Menus, and open Tabs at their favorite merchants, making purchasing instant and effortless. Card Case can be activated through a text message invitation from Square after making a credit card purchase at a participating merchant.

Square is enjoying amazing growth. The company, co-founded by Jack Dorsey, launched in 2009. Square has shipped over 500,000 readers and already processes about $3m worth of transactions according to a tweet from Mr. Dorsey yesterday.

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