New Nook fights Kindle on the Low-End and Nook Color gets Software Update

B&N is holding a media event today unveiling the new Nook. If you thought that B&N goes closer to a tablet with the new nook, you have been wrong. B&N launches a 6-inch nook with Pearl touchscreen, Wi-Fi, 2GB storage and long battery life of 2 months on a single charge.

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B&N highlights the ease-of-use of the new nook. You only get one button. Most actions are done on the screen like on the iPad.

At only 7.48 ounces (212 grams), the all-new nook is lightweight and thin – 35% lighter and 15% thin nook than  Wi-Fi Edition. Lighter than a paperback, Nook's compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot.

Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time. And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off – that’s twice as long as the other leading eReader available.

Barnes & Noble’s use of the latest-generation E Ink screen and proprietary technology offers 80% less flashing than other eReaders – whether turning pages, browsing for books or scrolling through your library. Page turns are lightning fast, using the touchscreen or well-placed side buttons, and with the new Fast Page feature, just press and hold a side button to quickly scan through content and skip right to the desired section.

You can pre-order the new nook at B&N for $139 now. It will ship on or about June 10.

Also today B&N announced a new software update for the nook color. The new update gives nook color users another step closer to a full tablet. Now users can shop a broad collection of popular apps, staying connected with full-featured, built-in email and an enhanced Web experience.

In addition, NOOK Color’s reading experience gets even better with enhanced books featuring in-page video, new interactivity in digital children’s picture books, and now over 150 interactive magazines and newspapers, including new popular titles like The Economist and Food & Wine. All current and future NOOK Color customers can experience all of the great new features in v1.2 now available here.

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