Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Portable Devices


Kobo Unveils New Touch Model, Available in Two Weeks

Little E-Reader That Could Pushes Ahead

May 24 2011, 5:12pm CDT | by

Kobo Unveils New Touch Model, Available in Two Weeks

Kobo, the e-reader company that usually gets swept under the rug by the Nook and Kindle, officially kicked off its media campaign for the new Kobo Touch model that will be coming out in time for Father's Day.

The new version of the Kobo sticks with the company's focus on having a simplistic, accessible e-reading experience that anyone can pick up and enjoy. Unlike the iPad or Nook Color, it uses a black-and-white e-ink display. Unlike the Kindle, it doesn't have a keypad.

All it does it present digital books in a simple and easy manner. It doesn't even bother with extraneous apps or games. That helps keep the price low but also allows the device to be as user-friendly as possible. With the addition of a touch-screen, searching for books and paging through them is easier than ever.

The Kobo Touch also incorporates the Reading Life platform, which gives users various "rewards" for accomplishing reading tasks, like reaching a total of 10,000 pages or accumulating a certain number of reading hours at night. Those rewards can then be shared via Facebook, turning the process of reading into a completely social experience.

Many people associate Kobo with Borders, and with the seemingly inevitable collapse of the book retailer, the fate of Kobo seemed somewhat uncertain. However, the company is strengthening its partnership with other retailers and distributors so it's more bullish than ever on how many users it can reach.

More than 3 million Kobo units have been sold so far, and Kobo expects to hit 4 million very soon. That doesn't put it in the same category as the Kindle, but it's far ahead of what some had predicted for the newbie e-reader competitor as it went head-to-head with such heavyweights in this product category.

The device will be available in time for Father's Day, Kobo said, but a specific release date was not confirmed. It's set to retail for around $130.

You Might Also Like


Shopping Deals


<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




blog comments powered by Disqus

Latest stories

Angelina Jolie and Brad Pitt exchange Wedding Vows
Angelina Jolie and Brad Pitt exchange Wedding Vows
The actress in Tomb Raider, Angelina Jolie, and Brad Pitt exchanged wedding vows recently. They make a lovely couple and both are from the cream of the crop in Hollywood.
Nokia partners with Samsung to bring HERE maps to Galaxy smartphones
Nokia partners with Samsung to bring HERE maps to Galaxy smartphones
Samsung has signed a partnership with Nokia to bring its iconic HERE maps on Samsung Galaxy smartphones. Samsung isn't pulling out Google Maps though, rather, it is offering users a reliable option.
Apple&#039;s first wearable will not ship until 2015
Apple's first wearable will not ship until 2015
If true, Apple, as it has always been, must be very confident about its timing. After all, it will be the company's new product from an entirely different category, and people will most likely be patient about it.
Jennifer Aniston tasted Jimmy Kimmel&#039;s Wife’s Breast Milk
Jennifer Aniston tasted Jimmy Kimmel's Wife’s Breast Milk
The Friends starlet, Jennifer Aniston shared some very personal matters with the press recently. They included tasting her male friend Jimmy Kimmel's wife’s breast milk! Jimmy Kimmel's

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.